Kamis, 21 Juli 2011

To start a small business journal

35mm camera

I moved from Houston, Texas, western Montana in 1992. It 'been a culture shock for me. Houston has millions of people, and who knows how many workflows and billions of dollars through the local economy. Even in difficult times, Houston has to offer is always a type of work. Montana, however, has only a few people, and not so many jobs.
I managed to pass a couple of years, doing odd jobs and keep my expenses very low. Then I decided to go on strike on myown. I had no money saved, and I would have to pay the monthly bills as usual all the others. Thus, each company could begin I should "Lace-friendly" if you know what I mean. After some research, I decided to start a small newspaper to serve in my area.
I checked as best I could, the prices of the major daily newspapers serving the region is calculated. I looked at all the stores in my community and in small towns. There were a numbervery small businesses, as were the towns and local markets are very small, and the area is sparsely populated. Quotations are printed by the printer accessible by car, which could produce a tabloid paper. I had the prices and demands at the local post office on nearby trails and boxing. I bought a large number of the authorization list (the price list now standard) and pay the fee for the first year of use.
In those days digital cameras were just a dream. None of them took aPicture worth keeping. So I went out and has a decent 35 mm camera from a local pawn shop. Since my car was just a Ford pickup, I went and got a nice, dry, cap for the bed. It 'was used but in excellent condition. I made sure that the work had a lock and seal the side windows rain.
I knew I would need a light table, so I built an apartment with a few boards and a glass inexpensive. I made a small fluorescent light source for mounting inside. Ilearned to use my laser printer small "tiles" to print 11x17 pages. I registered in the name of my newspaper with the state as a new business. There were no special permits or licenses or apply for loans. I went to pick up some business cards that had the name of the paper. And I was basically set.
I already had a small computer chip, the small laser printer, scanner and a small tape recorder. I had a desk, I could use as a workstation in a corner of the bedroom. This I wasOffice. I have an old version of CorelDraw, you may use to build ads. I also had the editing software that comes in the package Corel. And I had an older version of PageMaker, which work well for the structure of my pages on your computer.
These days it's all much easier. Digital cameras and photo save a lot of time and money I spent on processing and scanning. (Then, the printer should make halftone negatives as well.) Andmeans sharing Adobe PDF files and printers among the designers that the mechanics of journal paper no longer have to be built. Everything is on file and e-mail. Table No light, no paste-ups, no last minute of all types of weather conditions over mountain passes to the printer.
My routine from the first week was easy. I wanted to go out and sell advertising for businesses, the scope of potential customers in the region served by our newspaper. I spent about half an hourThis week, in interviews, changing displays, the construction of new ads, sports (games in local high schools), and the collection of other news. As the end of each week approached, my wife and I have been writing away, making articles. As we went forward, I would begin to organize the material on the sides, with articles, ads, photographs, cartoons, puzzles and other objects of interest.
Normally we would have at least one night a week time crunch. And then there would be40-mile trip over the mountains and the valleys to the printer. A few hours later, we invite our cards - have been so printed, folded and labeled - in the back of the truck and head home. Along the way, we would stop and drop off small stacks of cards in the shops, all right, we had space. Back in our own little city, we went to the place where I have published papers, one-way bundled and paid the fee for sending this week. There would then copieswith the rest of the local shops and businesses in which readers could find, and we were ready.
Depending on the type of surface paper is used, the routine can vary. Some types of paper from the printer by bus to the editor or the Postal Service for final distribution. Some types of paper to all communities, sent to subscribers at a distance. The publisher sells newspapers door to door or pay a crew to do the job. Some items are given almost exclusively at local outletsBusiness, office lobbies, and so on.
Our newspaper is distributed free to people in our region. We finally started and subscriptions for local readers, but I do not do it again. For a small paper that complicate things and additional subscription costs. From a business as simple as possible, everyone is better served. But this is only my opinion based on my way to do business.
I have no degree, no specific training in journalism, without the priorExperience as a publisher. I started with the idea and the desire, the region and its people to serve. I think everyone can do the same, and that many are in a better position. In fact, many did.
I am now retired from the publication, and only a few ads and special graphics for the building from time to time for others. But they are still part of the adventure journal in America (both the U.S. and Canada). A few years ago I created a website where I go in more detail the various aspectsEstablishment and operation of a small newspaper. All information on this site is free. Again and again I receive word from another publisher of success that he began his newspaper, after using our site to formulate a basic idea and business plan.

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