Adobe Photoshop Elements 4.0 for Windows Announced

PRESS SUMMARY
New Adobe Photoshop Elements 4.0 for Windows delivers more Editing magic - digital camera and photography newsNew Photoshop Elements 4.0 for Windows Delivers More Editing Magic, Creative Sharing and Easy Photo Organization Adobe's No. 1 Selling Consumer Photo Editing Software* Combines Power and Simplicity to Help Consumers Do It All

SAN JOSE, Calif. — Sept. 27, 2005 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® Photoshop® Elements 4.0, a significant upgrade to the No. 1 selling consumer photo-editing software*. Photoshop Elements 4.0 delivers an impressive array of new ways for consumers to easily edit photos, show them off in creative and entertaining ways and always have them at their fingertips. Available for Windows®, Photoshop Elements 4.0 is the software that consumers choose for quick, one-click fixes, in addition to more sophisticated editing techniques when they need advanced creative control.

Also today, Adobe announced the availability of Adobe Premiere® Elements 2.0 software, a complete home video-editing solution (see separate press release). Available as separate products or together in a single retail package, Adobe Photoshop Elements 4.0 Plus Adobe Premiere Elements 2.0 delivers the powerful and affordable software consumers need to be creative and delight friends and family with their digital photos and home videos.

"As the top-selling consumer photo editing product, Photoshop Elements 4.0 continues to push the envelope with innovative features that allow digital photo enthusiasts to do it all," said Bryan Lamkin, senior vice president of Digital Imaging and Digital Video Products at Adobe. "With digital imaging capabilities turning up everywhere from cell phones to disposable digital cameras, it's easy to develop a click-and-forget habit. Our software unlocks the potential for people to get more enjoyment out of their digital photos, whether they took them on a cell phone, a point and shoot or advanced Digital SLR camera."

More Editing Magic

Auto Red Eye Removal, Magic Selection Brush, Skin Tone Adjustment, and Magic Extractor join an already impressive list of consumers' favorite editing tools that fix common photography problems and expand creative control.

The improved Red Eye Removal now eliminates red eye automatically as photos are downloaded from the camera. The new Magic Selection Brush quickly selects specific parts of a photo for easy color, lighting, and contrast adjustments. The new Skin Tone Adjustment allows consumers to get more realistic skin colors in just moments. The new Magic Extractor easily removes subjects from photos, with advanced edge de-fringing, for scrapbooking and composites like placing a friend on a mountaintop, adding ancestors to a family portrait, and creating other fun combinations.


Breakthrough Organization

Simple search and intuitive tagging options make it easier to find and view photos in Photoshop Elements 4.0. Date View automatically arranges photos by date. The enhanced Folder View lets consumers move, create, or delete files and folders. The new breakthrough Face Tagging helps consumers find faces in their photos automatically so that they can easily tag them now and quickly find them later.


Showcasing and Sharing Photos

New sharing options include multimedia slide shows, which consumers can create in seconds, complete with multiple pans and zooms, easier soundtracks with narration, over 80 transition options, clip art and more. New one-click printing makes it simple to order professional-quality Kodak prints and beautiful hardbound photo books in seconds through easy-to-access, integrated online services. Photoshop Elements 4.0 makes it simpler than ever to entertain a roomful of friends and family by showcasing photos on TV over home networks, Video CD, or DVD, for consumers who have both Photoshop Elements and Adobe Premiere Elements.

Photoshop Elements 4.0 is part of a complete family of Photoshop products that meet the needs of a diverse spectrum of digital photographers: the free Photoshop Album Starter Edition for the novice digital camera user; Photoshop Elements for the digital photography enthusiast; and Photoshop CS2 for the professional or the most demanding amateur photographer. Each product offers more growth and creative control for customers, giving them access to award-winning technology and options for more sophisticated editing, organization and sharing options for their digital photos.


Pricing and Availability

Adobe's digital imaging and digital video products will be available in early October 2005 at www.adobe.com and other major electronics retailers including Amazon.com, Best Buy, Comp USA, Circuit City, Fry's, Staples, and Office Depot. Adobe Photoshop Elements 4.0 for Windows XP (Home, Professional with Service Pack 2 or Windows XP Media Center Edition 2005) for an estimated street price of US $99.99. Adobe Photoshop Elements 4.0 Plus Adobe Premiere Elements 2.0 for Windows is available as a bundle in the United States and Canada at an estimated street price of US $149.99. Information about the other language versions, as well as pricing, upgrade, and support policies for other countries is available on www.adobe.com . For more information, customers can call 1-800-492-3623.

* Source: The NPD Group/NPD Techworld, September 2003 - May 2004