Wow!
It looks like Sony is serious about their DSLRs. They just announced the DSLR-A850, a full-frame camera, usually reserved for the advanced or professional photographer.
The DSLR-A850 uses the same 24.6 Mp sensor and features of the Sony A900 introduced last year. The ultra-bright viewfinder with 98% field of view coverage and 0.74x magnification enables accurate framing and preview. With the HDMI output and Photo TV HD mode, your creative output can be enjoyed on an HD television.
The a850 (model DSLR-A850) will be available in September for about $2,000 (body only) along with related accessories. All a900 accessories are compatible with the a850 camera, including the dedicated vertical grip (model VG-C90AM). The SAL2875 lens will be available in November for about $800
“Sony is bringing the benefits of a full-frame digital SLR camera to a broader group of consumers,” said Kristen Elder, director of the Digital Imaging business at Sony Electronics. “The α850 strengthens Sony's alpha DSLR line, which now offers models in each step from high-end professional down to the amateur enthusiast.”